Local Colors is a non-profit organization that celebrates the ethnic diversity throughout the Roanoke and New River Valleys in Virginia. Throughout the year, Local Colors organizes workshops, events, and their annual Local Colors Festival (attended by thousands) to celebrate each of their fifty-six celebrated countries.

The organization wanted a rebrand that could unify all fifty-six countries, but also a concept that could be tailored to each individual country. The colors needed to be bright and welcoming, and they wanted a graphic treatment that would draw interest.

Considering the assignment given by Local Colors, the team created a mark that combined the initials of the organization (L + C) with a flag. This mark is nicknamed the "LC flag." A flag was chosen because it's the patriotic symbol that represents a countries history, culture, and economy.

With this concept in mind, we created the LC Flag using a 7 x 5 grid that allows for the replication of any other of the fifty-six country's flags. This modular concept creates both unity and individuality.

Bright colors and illustrated characters were applied to the branding to create interest and relatability.

Since the launch of the rebrand, Local Colors saw its largest attendance at workshops and local events. The logo has become recognizable in its area, and the illustrations each depict the fun and joy to be had at Local Colors' gatherings.