The concept of this sake is to enjoy the way of enjoying sake called "aged cold sake" with an art label.
They have released products with art labels that change every year, and this time they have renewed to this label.

These are Japanese sake. The concept of this sake is an art label. The character stamped in the middle is Kanji. It is written in Japanese kanji as "mountain(YAMA)". It is a mountain of the product name "Yamagata".
By valuing the impact and redesigning it, the word "mountain(YAMA)" has been put on the entire surface so that the product can be easily understood.

Consumers have been tired of traditional art labels. And they changed to this label design when sales were sluggish. As a result, sales have also improved.