
- Award
- Silver
- Design Firm
- ARSONAL
- Client
- Focus Features
- Designer
- ARSONAL
- Category
- Entertainment
- Country
- United States of America
- Award
- Silver
- Design Firm
- ARSONAL
- Client
- Focus Features
- Designer
- ARSONAL
- Category
- Entertainment
- Country
- United States of America
- Creative Director
- ARSONAL, Blair Green (Focus Features)
- Art Director
- ARSONAL
- Photographer
- Kimberly French
- Illustrator
- ARSONAL
- Copywriter
- ARSONAL
Assignment
The goal was to create a bold piece of art that maintained the tone of the film by representing the raw honesty of motherhood while also integrating some humor.
Approach
With very limited unit photography, we explored a large range of looks including graphic and surreal approaches. After we landed on the concept of Charlize with stickers covering her face, we incorporated elements from the story into the stickers themselves.
Results
The poster launch was very successful, especially in engaging real-life moms relating to the moment portrayed in the poster.
Contact Information
- Company Name
- ARSONAL
- Phone
- (310) 815-8824
- info@arsonal.com
- Website
- www.arsonal.com
- Address
- 3524 HAYDEN AVE
Culver City, CA
90232 US