BYU Arts promotes nearly a hundred concerts a year, including local artists and students. The Bravo series celebrates the best of the performing arts world including musicians, innovative theatre-makers, acclaimed dancers, and filmmakers. The posters have to work with each artists’ own photographs and promotional material and unify all of the performances into a cohesive whole.
To stand out in a sea of brightly colored student and theatre posters on campus and across town, I decided to take a different approach. Rather than full-bleed photographs, each performer is framed in geometric letters and white margins. The entire series is unified by a cohesive but not rigid grid using a contemporary serif typeface. The resulting system enabled the designs to cohere as they were recreated in eight different print sizes and four different digital sizes for promotion across a variety of media and in various venues.
BYU Arts was delighted with the series, especially with a design that worked across all of their media. The design system unity across media helped drive ticket sales and promote the series instead of merely promoting each event on its own.