Mentos is a worldwide brand of mints from Netherlands sold in more than 130 countries worldwide. The mints typically has a hard candy shell with soft chewy interior. The brief is to capture one of Mentos’ flavor characteristic with only typography

The concept of this campaign is based on the importance of first impression. After doing some research, it is found that bad breath is the number one aspect that ruins a woman or man’s image about their date in a first date scenario.

Here, there are three words that young people nowadays use to say hello or greet somebody, it emphasizes the importance of making a confident, best first impression, and it all starts from having a fresh breath.