Jean-Michel Basquiat, a fiercely magnetic, visceral, and expressive artist, would most likely have scoffed at the traditional auction catalog. So, our approach was to create a zine-inspired newsprint publication using 1980s type. The design sought to be expressive, raw and enticing by using gritty, low-fi aesthetic blend of contextual photography with words made to be more expressive to show the real, raw feeling behind them. The publication was distributed from ubiquitous (and almost grimy) newspaper vending machines that would have been right at home in 1982. The newspaper served as a souvenir to promote the painting.
