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We wanted to bring the real London to life for our international clients, so we created London Calling. Think of it as a ‘Londictionary’ — a verbal and visual guide to the capital.
London. It’s all tea and biscuits, jolly red bus rides and trips to Buckingham Palace. Right? Wrong. London Calling takes our clients on a journey through the back-streets of the capital, bringing the real London to life — in all its glory and grubbiness.
We’ve named these moments and brought them to life with design and printing techniques as diverse as the city itself. Celebrating the beauty of difference and imperfections, each page is unique — from size to paper stock. Showing off our skills in naming, writing and typography, our book makes the intangible, tangible.
London Calling has been a great success, adding to a drive in new business, sales and PR activity. In fact, it’s been so successful that a second print run is on the way.