The project is to create a poster for Chinese New Year of Rabbit 2023, target audience are for people who want a successful year.
Approach
2023 is the Year of Rabbit. The idea of the poster is showing the rabbit reach the peak of the mountain, creating a metaphor in wishing everyone could reach a high order in 2023.
Results
Pastel colour usage and Cute Chinese Calligraphy lead to superior end poster solution.
