Pepsi unveiled a new glass tumbler as a result of an internal challenge to develop an ownable drinking glass design that would be ergonomic, leveraged globally, capture Pepsi 3D brand attributes, have a tiered system of variants to meet customer needs and be made with the highest quality feasible for the lowest cost.
The solution was a design-led initiative leveraging design thinking principles to develop viable solutions and meet these multiple needs. The glass’ bold swirl and elegant profile elevate the brand's attributes and youthful spirit, capturing the "Excitement of Now" for Pepsi consumers. The etched, grip-able bottom allows consumers to have a stimulating and memorable tactile interaction with the glass, and echoes the shoulder curves of the proprietary Pepsi Glass Bottle.
Pepsi needed an iconic drinking glass utilizing one design to prevent markets from producing glasses that were not aligned with the brand. The design was developed with ergonomics and quality in mind, through studies of dozens of iterations and prototypes, to enable the users to have the most premium brand experience possible. Working closely with procurement and suppliers, Pepsi was able to develop an iconic design for the brand for use on visual assets and in market by understanding global market needs while creating availability of the glasses to Pepsi markets with the creation of a catalog.
The elegant design created a unique brand equity, visible with markets embracing one visual design language globally.