An American hair restoration and replacement company founded in 1976 that provides surgical hair replacement services and nonsurgical hair replacement services as well as hair loss therapy and at-home prevention products. The assignment is to create a print campaign that would invite people with fallout problem to utilize this service.

Hair fallouts is a very uncomfortable experience and often time takes away people’s confidence from stepping out of their house. The campaign is a humorous approach showing how people who are losing their hair are having their pets to cover their head because their pets have more “hair” than their owners.

Three different men with hairy pets on top of their head to cover their balding head. Instead of hiding their bald head with bizarre things, the line says that maybe “It’s time (for these men) to join the club”.