Create a unique VIP “birthday card” for Robert Graham's loyal top-spenders.
What to give the man that has everything? An upper tier Robert Graham customer has spent between $25-$50k on clothes and accessories. When this kind of VIP collector’s birthday rolls around, Robert Graham now sends him more than a simple “Happy Birthday.” Our printed and interactive digital card invites him to “take a scroll through the universe, explore the nature of time itself and meditate on the gift of what it means to be.”
An HTML email declaring “You don’t look a day over 13.8 billion” invites him to explore a timeline stretching from the Big Bang through the history of civilization finally leading up to his birthday. Users viewing from a smart phone watch a 90 second animated version of the timeline. Desktop users explore the timeline via horizontal parallax scroll at their own leisurely pace.
A quintessentially Robert Graham birthday experience; seamlessly integrated from an aesthetic, philosophic and language standpoint. The results included great VIP member feedback, more RG creative opportunities for our agency and international/ prestigious industry reward recognition.