Creat awareness of DeVito/Verdi's position on the advertising industry during the pandemic when industry norms were being disrupted.
The DV POV video series was created during the COVID-19 pandemic when the advertising industry and how brands approach their marketing was shifting. We realized that the days of long brainstorms and endless revisions to decks and media plans were fleeting. As a nimble, independent agency, DeVito/Verdi sought to shake up the status quo with a new agency model built to solve business problems. The POV videos were used on social media and new business communications to show our stance on how we approach certain nuances of the industry including "Action", "Long Ads", and "Bloat". With spots like "Money Back Guarantee" we take a direct shot at how others do things and how DeVito/Verdi is different. The project continues to be a great source of communication for the agency and its promotion.
The videos received a great response on our social media channels, with various industry veterans and newcomers sharing the videos and commenting their thoughts on the context