This project was conducted to design a logo for Amy Bag, a purse brand.
The main idea for the logo came from the connection between the letter “A,” which is the alphabet initial of Amy Bag, and the sculptural form of purses. The shape of the “A” in the logo was designed flexibly in order to express the diversity of forms in purses.
Please also see the following link which is a flexible visual identity. - https://goo.gl/OKcYjY