Create a print campaign for Mentos mint candy brand targeting the millennial.
Mentos is a well known mint candy brand, but the brand doesn’t really have a personality for the consumers to identify with on a more personal level. Thus many of its new products have often gone unnoticed in the clutter of candy aisles. Mentos needs more character in order to connect with their consumers more.
In the 21st century where people are no longer afraid to speak up, many of us tend to “over-share”. It is a phenomenon apparent not only in interpersonal relationships, but also on various social media platforms. If only those people know that silence really is golden. The new line of Mentos is here to help. It is the vigilante that stops loudmouths. In this campaign, I have incorporated graphic novel’s design to illustrate that Mentos instant freshness will not only stop bad breaths, it also stops one from talking way too much.