Create a new identity for Booster Fuel. Booster redesigned the standard supply chain model by cutting out the expensive middlemen and real estate costs. With this model, gas can be delivered more affordably, conveniently, and sustainably than traditional gas stations.
During research, the current logo for Booster lacked a sense of speed, what type service was being provided, and true personality of the company. This is shown with a change in color palette. Although this is an easy, quick, and safe way to fill up a vehicle without the markup of traditional gas stations; the identity also needed to show approachability as well. This is shown with the roundedness of elements of the new identity mark.
The new identity shows approachability and speed through design elements and color palette carefully curated throughout the design process.