Our brief was to position Ecowellness as a leading eco-friendly brand that complements today’s home lifestyle.
The mark needed to work on a variety of product application and needed to be iconic simple, lean and recognisable as the ecowellness brand mark. The logo represents the environmentally friendly aspect of the products and highlights the ‘eco’ element through the use of a fresh, clean colour selection. The 'eco' type is cleverly displayed concentrically and wholly contained within the logo mark.
Following the rebrand, there has been a huge increase in sales and new global accounts have been won.