Maker's Mark International Women's Day Instagram Stickers
Chief Creative Officer
Generate conversation and participation among Maker’s Mark social media followers around the brand’s involvement in International Women’s Day.
A set of Instagram stickers was created that celebrated women in bourbon – including of course Maker’s Mark co-founder, Margie Samuels.
The post that launched these stickers generated levels of engagement more than double that of a typical post for the brand, with lots of use of the stickers, and widespread acclaim for both the creativity and sentiment behind them.