For this project, I worked with three interior design majors to create the wellness company brand standards for their senior project. They each gave me their personal inspiration and ideas for the branding, which I then combined and worked with them to create a final product that would work for each of their ideas for the interior spaces.
Telluric, which means "of the earth," is a wellness supplement company that is focused on clean, natural ingredients to better our bodies. The logo idea started with the idea of an abstract take on mushroom gills to reference the aspect of nature and natural elements in shape and organic line weight. The warm earthy color palette furthers the notion to natural elements and support the natural ingredients in the products. The serif font choice, which is common in many high-end wellness brands, brings a sophisticated and upscale voice to the branding. The product packaging utilizes organic illustrations to bring character and life to them, which is continued in the brand collateral as well.
The overall branding was very successful and was selected as the first place winner for the Callison RTKL branding competition that this project was in participation with. My team members, who the branding was designed for, also greatly appreciated the branding work.