The task was to create a print campaign for brand that lives on a largely digital platform. being interested in sports, it seemed that ESPN would be a good brand in which I could tackle this challenge.
Approach
I started with sketches and brainstorming and eventually found that people can watch ESPN 24/7, every day of the year, more than any other sports platform in the world. I decided to find a way I could portray this in a visual solution.
Results
The project appeared through slowly finding that the sky and the showings of different games can be during the day night and day. From there I executed these ads in which it shows you can watch ESPN games, day or night, any day of the year, for any sport.
