Task: Find a way to sell E-cigarettes while avoiding traditional anti-smoking route as Electronic Nicotine Delivery Systems (ENDS) is equally harmful.

Cigarettes are more harmful to humans and nature then we think they are, they can burn down everything between your facial hair and an entire forest. E-cigarets are they new digital form of nicotine consumption. The poster uses Who Needs Fire to ask the reader to think that there is a way to free your self from the hassles for smoking using fire.
Just like our phones our cigarettes are getting smarter.
this is SMOKING EVOLVED.
-JUUL.