I was challenged by Aveiro University, Portugal, to design a poster within the scope of the meaning ‘TOLERANCE’. Tolerance" was the name and central theme of this traveling poster show that took place around the world in 2019. The idea was launched in 2017 by Bosnian artist-designer Mirko Ilić (US resident) and Milton Glaser, who through the poster art made a universal appeal to the vital importance of the meaning of tolerance in human society.
In my point of view Tolerance means condescension, acceptance, understanding, fundamental attitudes for those who live in society. The poster calls for social tolerance. The word tolerance is equally balanced between the two plates of a weighing scale.
João Machado Design
Rua Padre Xavier Coutinho, 125 Porto, Portugal 4150-751 PT