We decided to focus on the times that you MIGHT need a non alcoholic beer. So when you're wife tells you to fix your super old breaker box or when you borrow you're cousins car with a Ukrainian stick shift. We wanted to bring some humor without going the obvious route. The text was handwritten in the style of each object which were also hand drawn along with the logo.
Many people laughed and felt like the 0% now 100% later was a clever concept.