After being hired to rethink the way Science IP marketed themselves, and through a long process to understand the ins and outs of the company, what they offer, what the features of their services are, and what makes them different, we were asked to present them back in the market with a fresh face.
Our goal? To make something very intangible to those not familiar, tangible and relatable. Our Brand promise: "Science IP is the official search of CAS, therefore the most authoritative. Experienced, on-staff searchers and a flexible business model means Science IP alone delivers the best results faster than other services, the best overall value and, most importantly, peace of mind." Developing the "atom" concept was a completely logical way to bring the people of the company from and center while showing exactly what they do in a tangible way.
Science IP gained increased awareness and interest in the brand, having used the new creative expression, including a new logo, in a new brochure, ads, holiday cards and more.