The layout is a dynamic collage with everything at an angle, alluding to the main character's life being off-kilter. There's a big hole (shaped like a folded newspaper that appears in the film) where the character's heart should be, which foreshadows the ending without giving it away. The name of the actress/love interest appears on the black heart--another wink at what's to come. These elements make for an image that will entice people to see the film, and should resonate with them afterward.