Many people just aren't used to cleaning their hands regularly throughout the day. So you should make sure to clean yours. Because you never know where the others' hands have been.
Approach
A simple message could be said without any words. So we did a print campaign to show how a dirty hand makes another one dirty as well.
Results
Besides being a student's idea, this campaign has been calling attention on many websites. It was also published as the 2019 Student of the Year idea at Lürzer's Archive.
