
- Award
- Merit
- Agency
- Addison
- Client
- Hospital for Special Surgery
- Designer
- Sergio Vidal
- Category
- Healthcare
- Country
- United States of America
- Award
- Merit
- Agency
- Addison
- Client
- Hospital for Special Surgery
- Designer
- Sergio Vidal
- Category
- Healthcare
- Country
- United States of America
- Title
- Hospital for Special Surgery Horizon Summer 2016: HSS is...
- Creative Director
- Richard Colbourne
- Design Firm
- Addison
Assignment
Communicate why Hospital for Special Surgery ranks #1 in Orthopedics and #3 in Rheumatology according to U.S. News & World Report, through hard-hitting, evidential topics critical in their fields, with emphasis on innovation and the caliber of physicians and professionals that make HSS the right choice for clinical care.
Approach
The report’s anchor, “HSS is…” beckons definition. We structured the report around three integrated sections: Culture of Innovation, Talent of Today and Tomorrow, and Patient Experience to tell the story – and ended with a back cover that celebrates what HSS is to the people who work there. A “day-in-the-life” approach to photography, interspersing color and black & white photography, helps show the inner dynamic of HSS.
Results
The report provides valuable information without using cliché or communication jargon. It is an honest portrayal of the one-of-a-kind organization dedicated to musculoskeletal health.
Contact Information
- Company Name
- Addison
- Phone
- 212-229-5000
- mpike@addison.com
- Website
- www.addison.com
- Address
- 48 Wall Street
9th Floor
New York, NY
10005 US