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Flamengo is a Brazilian football club with more than 40 million fans. It's It is recognized for being a team of the people. A team that has fans from all social classes, ethnicities, genres etc.Visually impaired. In Brazil, they are about 6.5 million. They are normal people like everyone else. And, like everyone else, they also like football.But while there is no clear prejudice against the blind, they are often forgotten. In football it is no different.In Brazil, a law that guarantees free access to the games for the blind. For them and for their companion.However, they can't always rely on friends or family to escort them. Which makes the law useless. For Flamengo, that means less fans in the stadium. For the blind it means they can't cheer for their team. It's being unable to live their life to the full.
We created an online platform to connect the visually impaired and non-disabled Flamengo fans who might be interested in aiding them. The platform was designed to be totally accessible to the visually impaired using native APIs from each device. With their data we matched people who live close to each other and set them up for the next game.
More than 100 blind people signed up in the first week.Over 3000 non-disabled joined to escort them.US$5M of earned mediaFeatured on over 2 hours of TV broadcast The blind can now cheer in the stadiums because they have company. The companions became more frequent in the matches because they do not have to pay. Flamengo increased their fans in the games and shows that a club is more than a team. In addition, many fans from other teams were touched: "It's more than football," said a Botafogo supporter. In addition to promoting social inclusion, we also end up promoting peace in the stadiums.