The goal of this project was to create a logo for an organization that uses citizen science to bring the community together in order to help the bat population. This group orchestrates outdoor classroom, bat-house building workshops, and kids programs, and offers bat houses that come with AI cameras to help track important information about the bats.
The logo consists of an abstract and geometric form of a bat hanging upside down. The name “Noctools” combines the words “Noctule” (a common species of bat) with the word "tools," to reference how the organization gets the community to come together to build bat houses and a better world for bats in general.
The logo utilizes a clean and legible design that easily identifies it as being an upside down bat, while still remaining abstract in a sense so it isn't too literal. It gives a peek into what the company's focus is, and is interesting enough to encourage viewers to want to find out what the company is really about.