For Heinz’ 150th anniversary, students were challenged to make ketchup the star of the dinner table.
Approach
To accomplish this, Masters had the idea to reposition ketchup as the main course.
Results
Ketchup as a main course is not an ostensibly appetizing visual—It required flawless execution. Masters designed the sets, plated the ketchup, handled the photography, and finished the ads with copywriting that affirms Heinz Tomato Ketchup’s new place on the table.
