“Because You Might Miss It the First Time” Poster Campaign
Chief Creative Officer
Develop posters to drive an increase in memberships at the Children’s Zoo, located in Lincoln, Nebraska.
After touring the zoo, we took particular notice how many animals instinctually camouflage themselves within their surroundings. We paired that idea with the line “Because you might miss it the first time,” to rationalize buying a membership by instilling the idea that you need to keep coming back to the zoo several times to get the full value.
Annual membership results have yet to be determined.