STEPZ is one of Copenhagen’s oldest and most renowned dance academies and dance studios, as well as being the first to offer versatile dance educations in Denmark. STEPZ wanted a new logo because it needed a redesign. The goal was to create a more memorable logo that told the story of dance and that focused on their vibrant culture.
A logo/identity in motion. A new graphic powerful logo was created, a logo that becomes a visual element in itself, and that shows the energy and movement that STEPZ consist of. Giving them a strong visual presence, to better promote themselves.
STEPZ got a logo that can adapt, unfold and animate on different media and platforms. We also designed merchandise with their new logo that was all sold out within days.