To find a way to combat America's opioid crisis in a way that is engaging and impactful.

Every day, 115 Americans die from opioid overdoses in America. Yet, most Americans don’t know the scope of this massive, growing issue. Recently, President Trump brought attention to opioid drug abuse by declaring a state of emergency.

To give this epidemic some context and to make it something that is tangible but also personal, we’re collecting belongings of those who have died from an opioid overdose and allow anyone to buy them. Shoppers won’t know what they’re buying until see the hangtag.

In various shopping centers, we’ll open "OD Thrift Stores" and stock each store with clothes, shoes, electronics anything that once belonged to someone who died at the hands of opioids. Each item will have a tag, including a story of the last owner of the object, revealing the story behind the product. We'll also advertise in the Pennysaver, with the premise that we have the most selection, because our product is coming from real people who die everyday.