Develop Lily's packaging that maintains their existing magical qualities, but update the look and illustrations to be more friendly & approachable.

We integrated more lightness to some of the coloring and even went white with some of the backgrounds. We eliminated some of the more serpentine shapes within the landscapes and created shapes with more bold silhouettes to better enhance the colors.

Buyers are thrilled! They've been able to get into two new major retail chains since the rebrand and our expanding their offerings in existing retail chains.