In the 2014 Q50 sedan, Infiniti debuted the world's first digital steering system—Direct Adaptive Steering. But consumers didn't understand it or know it existed. In 2015 Infiniti challenged designory to claim their leadership with the technology and translate the real-world benefits.
Designory created a comprehensive infographic for the .com, social and printed POS which gives the serious shopper the full story in one place. The creative approach included designing a timeline which chronicled the history of steering, from the early days of crank steering to the innovative Direct Adaptive Steering of the 21st century.
Infiniti Global provided this infographic to regions around the world and commented that it was one of the best received and most used content pieces. It has been used as POS, became the basis of an interactive web content on regional manufacturer sites and spawned numerous local spin-offs using the infographic in part or in whole.