The new design aimed to capture that wonderful Italian vitality, using details and type drawn with casual flair. A scattering of delicious ingredients take centre stage on classical black and white, reminiscent of a fine Italian deli.
Product windows always perform well in this category, but combining one with photography without looking cluttered took careful designing.
Seeing the product, next to the photographed market-fresh ingredients, is inspiring and helps boost taste cues. Combined with the deli cues & touches of Italian personality, the packs succeed in achieving real foodie appeal and authenticity. Black and white, which stands out so well in its category, also projects a fresh modernity.