The task was to create a compelling magazine campaign for Burton snowboards. With their boards hand-crafted and designed to last, I wanted to convey that these boards are meant to last.
Approach
I figured a creative headline paired with dramatic photography was the best way to execute this assignment. The words "Faceplant Flawlessly" stuck out to me in my concepting and it was from there the campaign was born.
Results
The final result was three beautiful magazine campaigns hopefully convincing snowboarders that Burton's durable boards will help them Faceplant Flawlessly.
