Kemps sought out Periscope to design and name a premium ice cream brand with flavors based on classic treats and sweets from an American kitchen.
In the growing ice cream pint market, we knew this ice cream needed to have undeniable visual impact. We began branding Sweet Me Creamery by creating a custom lettered logo that represents the creamery's kitchen-crafted mission. We anchored the brand in the belief that life’s sweetest moments call for ice cream with the very best ingredients. The awry of flavors visually connect on shelf with a contemporary patchwork pattern that is both boisterous and charming. Each color combination is inspired by the ice cream ingredients and evokes the nostalgia of a classic summer's day. With flavors like Apple Pie, Strawberry Rhubarb Cobbler and Bourbon Butter Pecan you can’t help but grab a sweeter spoonful — or two.
The result is a brand that is distinct because of its graphic quality and expressiveness. The prototype of the initial seven flavors was so liked by Kemps that they extend the line to include seven more flavors.