This project served as the launch for the brand Hey Champ.
Approach
Working with clients that allow you creative freedom is always such a gift; here, we had a rough idea of how we wanted to showcase the products in realistic environments, and we mostly ended up hanging out and shooting organically.
Results
After a feature by the Snaxshot and premiering at a SXSW popup, the client was thrilled with the images and the results of the launch.