The client is developing a dermatology brand that specialises in skin of colour (i.e. non-caucasian skin). The organisation consists of clinic franchises and is also establishing international conferences, education forums, government advisories and other initiatives in this highly specialised area.
Please note: The treatment of different skin types is a highly specialised area. There are certain diseases that affect only certain skin types, and treatments of common disorders can also vary depending on skin type. No racial overtones should be read into this brand.