The assignment was to develop branding and design the packaging for a new Spirits brand from Blake's Orchard & Winery that creates liquor from the apples on their farm.
Approach
Since all of the ingredients (apples) come from their farm and their farm is 70 years old, we decided to illustrate the process that goes into picking, pressing and distilling the apples using the old fashioned techniques that in some instances are still used on their farm today.
Results
The Brand was just launched this year and has been received well.
