It is mainly focus to create a visual identity and system for packaging and other brand materials that is unique, strong and sustainable. Mångata has a different meaning in Swedish, a unique romantic scene : the glimmering, road-like reflection of the moon creates on the night sea. The scene is really inspired and visually appealed, so we brought it into the brandmark, making Mångata more unique and memorable but not overwhelmed its content. The colour palette, black & gold, imitates the atmosphere of the dark sea, also, gave the brand a mysterious, luxury touch.
The contemporary art of plating is exploding with so many new creation and design, but it all comes from geometric-based concept with various type of geometric cutters and molds. The visual system was developed and applied dynamically for brand materials, involving a personal touch to Mångata.