Nebraska Tourism's "Through My Eyes" campaign is centered around authentic interpretations of the Nebraska experience expressed by those who hold it most dear, its residents. It’s all about spreading the perspectives of those who live in and around the state’s attractions and most interesting areas.

In essence, we’re pulling the curtain on a behind-the-scenes look at a state and its many hidden treasures and untold stories. And it’s all locally sourced.

This campaign just launched in 2017. Engagement is up. People are requesting more travel guides. Expectations are at an all-time high.