John Harrison, Kent Clemenco, Daniel Peak, Philippe Lee
In 2014, we carried the report’s conceptual story forward from the previous year’s focus, which was on the impact of our technology on our customers, to the next level of how that technology impacts patients.
The emphasis of the Cepheid 2014 Annual Report was on “Innovation.” Our goal was to communicate to our shareholders that Cepheid continues to be a leader in the molecular diagnostics industry, knowing that we would be making some innovative announcements later in the year. The images were selected to represent the personal connection and highlight that our technology has a direct and positive human impact. The images of concerned parents, children and a cityscape also illustrate the wide reach that Cepheid technology has. The ribbon that threads its way throughout the book’s images, starting on the cover, symbolizes that Cepheid innovation touches many different lives from the individual to the family to the community at large.