Rent the Runway is a premier fashion subscription that allows people to rent designer clothing and accessories without having to pay designer prices. Depending on your subscription you can rent a completely new outfit every few days, allowing you to be in season every season.

Most people can relate to the feeling of having a closet full of clothing but still finding nothing to wear. In reality, the designer dress you bought for your friend's wedding didn't just have a hefty price tag but also hasn't left the closet since. Simply put, the way we shop for fashion is unsustainable. By encouraging people to rent rather than buy clothes, Rent The Runway aims to reduce the amount of clothing that ends up in landfills. When you rent clothing, you extend each garment's life and reduce the resources needed to produce new clothing. Rent the Runway is like having a closet swap every day with your sister—just that your sister is Kendall Jenner.

The visual explores the versatility as well as the large number of fashion options that Rent the Runway has to offer. Once you are over a piece you can simply return it and get a new one in exchange, keeping your closet in constant rotation which is showcased by the calendar format. The campaign has been praised for its unique art direction and shortlisted for the Young One's Student award in the out-of-home category.