Create a poster inviting the community and potential donors to come together for a Kentucky Derby Viewing Party — with the purpose of raising awareness and funds for the ALS Association Wisconsin Chapter and local Multiple Sclerosis chapter.
Approach
Design a moving poster that invites the viewer into the world of the Kentucky Derby and a great social cause through the use of engaging typography and imagery.
Results
The event raised $17,000 and drew 300 attendees. Both attendance and funds raised exceeded the prior year event.
