Big Cat Rescue is home to over 100 abandoned, abused and orphaned exotic cats (such as lions, tigers and many more species.) Our assignment was to create a poster for the Big Cat Rescue Sanctuary that would educate the general public on how the circus may not be good for animals and why people should avoid going. A website was created to give facts about the lifestyle, treatment and unnatural acts these animals are forced to perform at the circus. It was our job to intrigue people and entice them to visit the website.
We set out to create a poster that would pull viewers in through the sheer power of the headline and visual. So we purposely designed the poster with the look and feel of a traditional circus poster, but midway through the message changed the tone to have a surprising twist that would really get people’s attention. We hoped people would take pity on the animals and at least go to the website to learn more and how they could help.
This poster was well received by Big Cat Rescue and has elicited a favorable response from people who have noticed it while taking a tour of the 55-acre Big Cat Rescue Sanctuary. Traffic has also increased at the website, which is a good sign that the poster is having a positive effect.