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Queen Sonja Print Award was founded by H.M. Queen Sonja together with respected Norwegian artists Ørnulf Opdahl, the late Kjell Nupen, and Swedish printmaker Ole Larsen.
The foundation is working towards interest around the field of printed graphic art. This is primarily done by presenting awards to promising artists within this practice every other year.
Our task was to produce a logo for the foundation that represented the old crafting tradition of printmaking but would also be regarded as modern.
We based the logo on a common graphic tool; the drum that adds pressure on to the copper plate against the colour pigment that transfers to the paper. The copper colour of the logo relates to the plate on which the design is etched/imprinted, as well as traditional tools and chemicals from a typical printing workshop.The logo also has a subtle visual resemblance to the letter Q for Queen.
The lettering in the logo is chosen for its perfect almost identical square shapes. This in turn relates to the technique of printmaking, where layers of plates, pigment and paper is placed onto each other to create a print.
The logo and identity aims for a traditional and classical, yet contemporary look.The same qualities describe printmaking as an art form.
Case study: https://vimeo.com/124308932
The new identity was implemented at a moment in time when the foundation was aiming for an international launch. Since then, the foundation has already become a great international success. It has grown from a nordic award to now in fact being the largest prize of its kind, worldwide. Candidates can now be nominated from around the world for the award to be presented in 2016. The foundation travels the world with graphic art exhibitions, from the Museum of Contemporary Art in Sydney to the Scandinavia House in New York.