Pivot is a TV network that is dedicated to “entertainment that compels social change.” My rebrand of the network is based on the idea that just because something is—or has been—a certain way doesn’t mean we can’t change it. The brand cultivates a voice that its millennial audience understands through a contemporary look and the use of graphic, high-contrast photo-illustration that exudes the aesthetic of remix culture. This new voice reflects Pivot’s view of the world: things don’t have to stay the way they’ve always been.
