Bachelor project: Concept and design for a product of a beverage manufacturer.
The aim of the project was to conceive a new drink and to visually place it through an authentic and aesthetic branding. Flower Power is a flower lemonade made from natural ingredients, which is designed for the green lifestyle segment. The challenge was to give the beverage added value to give the product a right to exist.
Approach
The creative process is based on the analysis and documentation of trends in the food sector and the brand environment of the new product. The costumer and his wishes and needs are at the centre of the concept and design.
Results
The branding communicates the values of naturalness and sustainability visually with friendly colors, lively typography and a natural character. The plantable seed lable with 20 wildflower spices adds value to the packaging. It is about taking time for oneself and the nature. The lemonade has a high cult potential and is able to occupy a market niche. The branding is user-friendly designed and can be used in all media. All design constants together create a strong appearance that stands out from the competition.
