To launch a new brand concept for Cadillac, as a company moving from Detroit to Soho and recreating the cars as well.

The people most passionate about pursuing their dreams and making them a reality are the ones who drive the world forward. Their irrepressible spirit is the inspiration behind Cadillac’s new Dare Greatly philosophy. In the campaign, we featured creative luminaries and Silicon Valley entrepreneurs who revealed their personal approaches to life and the power of daring.

Successful rebranding launch that created buzz and drove sales.